Five Important Steps to Sustainability
Breitling brings an ambitious sustainability agenda to 2025 with a gorgeous new collection.
During Geneva replica men watches Days, global media sat down in the hotel ballroom to learn about Breitling’s new Origins collection and its latest sustainability news. To be honest, I was half expecting a new range of vegan straps, and maybe some recycled steel, but what I'm witnessing is a serious plan of change that matches the UN's 2030 Agenda for Sustainable Development, marking the beginning of the luxury watch industry. . So, let's take a look at the plan.
Step 1 - Better Gold
Watches are extremely sustainable when it comes to the circular economy. First, they are well made and last for years, and second, they can be restored, resold and re-loved over and over again. Finally, in most cases, they are produced in state-of-the-art, ecologically responsible buildings that recycle all waste. But the industry also has a dark side, which comes from the precious raw materials that come into play in the manufacture of watches in the form of gold and/or gemstones.
One way to avoid this might be to stop producing gold watches altogether, or just use recycled gold, but that could actually cause more problems for the planet and its people. More than 20 million people work in the gold mining industry, most as part of artisanal and small-scale mining operations. If demand falls, this could hurt their finances.Swiss replica watches review
One solution – and the one Breitling has chosen – is to work towards “better gold”. The initiative aims to work with miners to mine gold sustainably by reducing air and water pollution, replanting trees, protecting wildlife, and more. But it's not just about protecting the planet, Better Gold is committed to providing safe working conditions, paying legal wages, supporting the education of local children, and more.
Step 2 - Lab-Grown Diamonds
The next step in Breitling's plan is to use lab-grown diamonds. Since most melee diamonds (the tiny mixed diamonds used to set watches) are untraceable, Breitling decided to use lab-grown diamonds instead. There is some controversy about these types of diamonds because they require a lot of energy to produce. For Breitling, they put particular emphasis on working with producers that are climate neutral and/or switch to renewable energy or use low-carbon energy.high quality watches replica
STEP 3 – DIAMOND SUPPORT FUND
Like gold miners, diamond miners could also be threatened if supplies fell sharply. To this end, Breitling has established a Diamond Support Fund, and for every carat of diamonds sold, a donation is made to the social impact fund of the diamond-producing community until the melees can be properly traced.
Step 4 - Blockchain and NFTs
Using blockchain technology, all new Breitling Super Chronomat 38 Origins timepieces will feature NFTs that track the watch’s components from mine to finished product. Each step is independently verified, ensuring traceability throughout the watchmaking process.
Step 5 – Countdown to 2025
Currently, only this new Breitling Super Chronomat 38 will feature all of these sustainable standards, but the goal is to roll them out to the entire Breitling collection by 2025.
Let's hope this is the start of a new movement that will be joined by other brands in the coming months as we are running out of time fast when it comes to protecting the planet and its people.cheap replica watches