Industry Analysis

The licensed sports merchandise market is witnessing an upsurge in its market value and this can be attributed to the rising adoption of sports in day-to-day activities coupled with a rising number of individuals taking sports as a profession. Data Bridge Market Research analyses that the licensed sports merchandise market will witness a CAGR of 5.17% for the forecast period.

Market Insights

• Global rise in the adoption of fitness activities is the prime and the major reason for the rise in demand for licensed sports merchandise. Launch of licensed sports merchandise by famous personalities of sports teams is another way to market the merchandise and fuel up the demand for the same. Rise in the e-commerce and online fashion platforms have also bolstered the growth rate of licensed sports merchandise market. A significant rise in the national and international sports leagues has also led the creation and promotion of demand for licensed sports merchandise. Rising personal disposable income coupled with the rise in investments by companies into licensed sports merchandise are some other growth determinants.
• High cost of certain sports merchandise will restrict the consumers to invest into them. This will in turn slowdown the licensed sports merchandise market growth rate. Strict and stringent regulations by the government on the procurement of leather will further restrict the scope of growth for the market. Volatility in the prices of raw materials will pose another challenge to the market.

Industry Segmentation

The licensed sports merchandise market is segmented on the basis of product, distribution channel, application and end user. The growth among segments helps you analyse niche pockets of growth and strategies to approach the market and determine your core application areas and the difference in your target markets.

• On the basis of product, the licensed sports merchandise market is segmented into apparel, footwear, accessories and toys, video games, gifts and novelties, souvenirs and others.
• On the basis of distribution channel, the licensed sports merchandise market is segmented into offline retail stores and online retail stores. Offline retail stores are further bifurcated into unorganized stores, hypermarkets and supermarkets.
• On the basis of application, the licensed sports merchandise market is segmented into individual use and commercial use.
• The licensed sports merchandise market can also be segmented on the basis of end user into men, women and kids.

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Market Country Level Analysis

• The countries covered in the licensed sports merchandise market report are U.S., Canada and Mexico in North America, Germany, France, U.K., Netherlands, Switzerland, Belgium, Russia, Italy, Spain, Turkey, Rest of Europe in Europe, China, Japan, India, South Korea, Singapore, Malaysia, Australia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in the Asia-Pacific (APAC), Saudi Arabia, U.A.E, Israel, Egypt, South Africa, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA), Brazil, Argentina and Rest of South America as part of South America.
• North America dominates the licensed sports merchandise market and is set to continue its dominance during the forecast period.

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Major TOC Of the Report

• Chapter One: Introduction
• Chapter Two: Industry analysis
• Chapter Three: Market Overview
• Chapter Four: Industry segmentation
• Chapter Five: Industry share analysis

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