Successful blogs and the people who write them happen because of a connection with their audience of readers. When authors consider blogging as part of a book marketing services campaign, coming up with excellent posts is essential. There are some suggestions for successful blog writing, and keeping them in mind will help you do better. One of the most important considerations is to be yourself in your posts which means writing the same way you speak. The point is to be authentic and let your personality come through. People engage more with your posts and enjoy them when you're more relatable.

It might sound obvious, but write about what you know. There can be variety among your blog posts; you won't need to limit them to your book topic, but make sure you're well informed. You want to offer your readers an insightful opinion or helpful information to gain their respect. Authors are seen as intelligent, and your blog posts need to live up to it. Most bloggers speak directly to their readers in posts. It's a way to become more familiar and connected and has served them well. Blogs continue to grow in popularity each year, and authors are among the most successful bloggers – and it helps to sell books. 

Internet gurus recommend that blog post content be easy-to-read and visual. It means to think like a news website, include headlines and graphic elements such as images and video, and put the crucial points early in the text. The principles of news writing are helpful and make posts more successful because they need to be timely and interesting to readers. Pay attention to formatting so that posts look good. They say a lot about the professionalism of your blog and help it grow in readership and popularity. The same goes for images that need to be well placed, clear, and well-integrated with the written words. 

Successful blog posts also can contain calls to action and keywords that help people find them in search results. Search engines prioritize helpful content that provides valuable information and answers people's questions. It's a way to attract more readers to a blog and ensure it serves a purpose. For nonfiction authors, a blog may have a general area of focus. For novelists and fiction writers, it's more about your personality as an author. Blog posts and social media posts can be cross-promoted, and fans may choose to follow both for more information. When all of the content is well written and interesting, it helps.