What are your social media goals and budget and how to define them
You need to have a clear idea of what you want to achieve from a social media advertising company. And how much you can afford to spend on social media. You must think about several parameters. Such as your business objectives, target audience, competitors, and current social media performance. Further, you need to identify your social media pain points, challenges, and opportunities. For example, do you want to increase your brand awareness, generate more leads, sell more products, or improve your customer loyalty? Write down your social media goals and budget, and prioritize them according to their importance and urgency.
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