Why getting verification is so important.
One of the first social platforms where it was possible to pass verification and get an authenticity badge was Twitter. But it took some time for verification to become as important as it is today. At first, verification simply helped to determine which Twitter accounts belong to celebrities and public figures. And only later this option was adopted by major brands and companies. In principle, it serves as a means of attracting attention, as if to say "This page is real, everything is serious and official here." Verification distinguishes your account from hundreds of others, which is especially useful if you need to target young users who are the most active on social networks and spend significantly more time on them than representatives of other age groups.
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Verification confirms that your account deserves attention. For example, on Facebook and VK, the presence of an icon near a certain account immediately makes it clear that all other accounts in the name of this person are fake. The same can be said about other services, take for example YouTube video hosting.

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